{"id":11652,"date":"2024-06-06T09:20:49","date_gmt":"2024-06-06T02:20:49","guid":{"rendered":"https:\/\/www.widyakartika.ac.id\/situs\/?p=11652"},"modified":"2024-06-06T09:25:18","modified_gmt":"2024-06-06T02:25:18","slug":"korid","status":"publish","type":"post","link":"https:\/\/www.widyakartika.ac.id\/situs\/korid\/","title":{"rendered":"Koridor Ide New Generation Batch 1 : The Impact of Twin Date Campaigns on Impulse Purchases in Gen-Z on E-Commerce Apps"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11652\" class=\"elementor elementor-11652\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f37d8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f37d8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-531b587\" data-id=\"531b587\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-baf072b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"baf072b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ecb361\" data-id=\"0ecb361\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ad40e elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"70ad40e\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-size: 12pt;\">(24\/5) Program Koridor Ide Batch 1 yang mengangkat tema &#8220;The Impact of Twin Date Campaigns on Impulse Purchases in Gen-Z on E-Commerce Apps&#8221; telah berhasil diselenggarakan. Fenomena promo tanggal kembar dan pengaruhnya terhadap pembelian impulsif di kalangan Gen-Z menjadi fokus utama dalam kajian kali ini.<\/span><\/p><p><span style=\"font-size: 12pt;\">Promo tanggal kembar, seperti 11.11 atau 12.12, telah menjadi tren menarik di platform e-commerce. Banyak dari Gen-Z yang memanfaatkan promo ini untuk membeli barang-barang yang diinginkan, meskipun seringkali barang tersebut tidak masuk dalam kategori kebutuhan. Hal ini menciptakan peluang bagi perilaku pembelian impulsif di kalangan Gen-Z, di mana keputusan membeli lebih didasarkan pada keinginan sesaat daripada kebutuhan yang mendesak.<\/span><\/p><p><span style=\"font-size: 12pt;\">Dalam sesi diskusi, para peserta mengungkapkan bahwa pembelian impulsif tidak hanya berlaku bagi Gen-Z semata, tetapi juga dapat dialami oleh generasi lainnya, seperti Baby Boomers dan generasi X. Perilaku impulsif ini, jika tidak dikendalikan, dapat berdampak negatif pada kondisi finansial individu, seperti mengakibatkan &#8220;dompet tipis&#8221; atau pengeluaran yang tidak terkontrol.<\/span><\/p><p><span style=\"font-size: 12pt;\">Untuk mengatasi hal ini, penting bagi setiap individu untuk mengembangkan kemampuan Self-Control dan Mindfulness. Dengan kontrol diri yang baik dan kesadaran penuh terhadap kebutuhan dan keinginan, perilaku konsumtif yang berujung pada pembelian impulsif dapat ditekan seminimal mungkin.<\/span><\/p><p><span style=\"font-size: 12pt;\">&#8220;Kemampuan untuk mengendalikan dorongan impulsif dan berpikir secara rasional sebelum melakukan pembelian sangat penting, terutama di era digital yang menawarkan begitu banyak godaan melalui promo dan diskon,&#8221; ujar salah satu peserta.<\/span><\/p><p><span style=\"font-size: 12pt;\">Program Koridor Ide ini mendapat antusiasme tinggi dari peserta yang berpartisipasi. Mereka menyadari pentingnya memahami dampak dari kampanye promo tanggal kembar terhadap perilaku belanja, serta belajar strategi untuk mengelola keuangan pribadi dengan lebih bijak.<\/span><\/p><p><span style=\"font-size: 12pt;\">Terima kasih kepada semua peserta yang telah berpartisipasi. Sampai jumpa di acara Koridor Ide selanjutnya! \ud83d\udc4b<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Previous Next (24\/5) Program Koridor Ide Batch 1 yang mengangkat tema &#8220;The Impact of Twin Date Campaigns on Impulse Purchases in Gen-Z on E-Commerce Apps&#8221; telah berhasil diselenggarakan. Fenomena promo tanggal kembar dan pengaruhnya terhadap pembelian impulsif di kalangan Gen-Z menjadi fokus utama dalam kajian kali ini. Promo tanggal kembar, seperti 11.11 atau 12.12, telah&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1],"tags":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/posts\/11652"}],"collection":[{"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/comments?post=11652"}],"version-history":[{"count":7,"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/posts\/11652\/revisions"}],"predecessor-version":[{"id":11661,"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/posts\/11652\/revisions\/11661"}],"wp:attachment":[{"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/media?parent=11652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/categories?post=11652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.widyakartika.ac.id\/situs\/wp-json\/wp\/v2\/tags?post=11652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}